Photography with identity — editorial polish, human presence.

I’m Patrick Alex Medina, a photographer, designer, and creative director based in Zürich. Through Medina Media Lab I help brands, studios, and creatives move beyond surface-level visuals. My work is about recognition— making people, places, and products look unmistakably like themselves. I build images through rhythm: movement in the body, emotion in expression, and the details that give a brand its voice. Each project is treated as a dialogue — between client and audience, between fashion and architecture, between intimacy and scale. The result is photography that is both editorial and human: polished enough to stand in campaigns, yet honest enough to feel lived in. Let’s create.

Services

Editorial & Campaign • Portraits & Brand Story • Events & Activations • Art Direction & Post

Contact me here — Let’s create.