Hey,

I’m Patrick Alex Medina, creative based in Zürich. Through Medina Media Lab I help brands and fellow creatives move beyond surface-level visuals. My work is about recognition and making people, places, and products look unmistakably like themselves. I build images through rhythm: movement in the body, emotion in expression, and the details that give a brand its voice.

Each project is treated as a dialogue, between client and audience, between fashion and architecture, between intimacy and scale. I want the result to be content that is both editorial and human: polished enough to stand in campaigns, yet honest enough to feel lived in.

Let’s create!